The welfare of your clients is your primary concern. You must act in their best interest at all times, provide safe and evidence-based advice, and avoid any action that could cause harm. You must not exploit the trust placed in you by clients.
You must maintain a high standard of professional competence. This includes completing required CPD, staying current with evidence-based practice, and only practising within your scope.
You must be honest and transparent in all professional dealings. This includes accurate representation of your qualifications and avoiding misleading claims.
You must protect all client information and only share it with informed consent or where required by law.
Maintain appropriate boundaries, avoid conflicts, and refer clients when necessary.
Treat all individuals with dignity and do not discriminate on any basis.
Disclose any conflicts and ensure recommendations are always in the client’s best interest.
